The relevance of color matching in cosmetic packaging
Mental research study has revealed that in the initial 20 seconds of observing an item, the human visual senses, the color sensation made up 80%, the body sensation represented 20%; two minutes later on, the shade represented 60%, the body accounted for 40%;
after 5 mins, each accounted for half. As well as will continue to be maintained. It can be seen that the perception of color is rapid, deep and enduring. The color brings in the eye’s interest effectively.
The unique level of sensitivity of human vision to shade determines the crucial placement of color design in product packaging style. Different colors are blended with each other, or give a subtle, or abundant, or sophisticated, or pleasant, or comfy feeling, such as the harmony of the exact same shades, light eco-friendly, bright green, dark environment-friendly or light red, red, crimson of participation. Approximate tones, such as orange, vermilion, and also yellow all consist of yellow components, which are very easy to collaborate with each other.
Great color design has a strong visual influence. It can not only record individuals’s sight, but additionally influence psychological variables such as people’s assumption and feeling, and also indirectly impact people’s judgments on cosmetic products, and afterwards choose whether to get this cosmetic product.
